Sonia Tamayo Díaz
Independent AI growth & marketing consultant & operator — 20 years across global agencies (WPP, Publicis, Dentsu), SMBs, startups, and my own projects. Now I run the whole growth loop with a team of AI and Human specialists: signals, creation, campaigns, analytics.

Sonia Tamayo (Sonia Tamayo Díaz) is an independent AI growth & marketing consultant and operator based in Madrid, open to work worldwide. She builds and runs AI growth systems — detect, create, scale — for agencies and brands, with a team of AI and Human specialists. Her authority comes from 20 years across multinationals (WPP, Publicis, Dentsu), SMBs, and her own projects.
Profiles
Two sets of accounts. Mine, under my name. And SoniaIA's, the brand I founded and run.
20 years growing brands — now amplified.
From global corporations to startups — award-winning multimedia campaigns at WPP, Publicis and Dentsu, my own company, now a boutique growth consultancy. All of it amplified with AI growth systems.
Where it started — running media for Unilever brands like Flora and Magnum, inside the world's largest media network.
Leading strategy and campaigns for Samsung Spain, the key link between local client and the European region.
Seven years to Account Director — leading teams and multimedia campaigns for Nokia, Kellogg's, Carlsberg and more.
Built my own company — a beekeeping ecosystem grown inbound to tens of thousands a month, then closed on my own terms.
A B2B consultancy using data science to find growth opportunities — the bridge toward what I build now.
A boutique growth consultancy — helping startups and multinationals solve their toughest growth problems, with AI growth systems doing the heavy lifting.
SoniaIA
I build the AI growth system, run it, and you get the outcome. For agencies (white-label, embedded) and brands (managed).