The person behind SoniaIA · Madrid · worldwide

Sonia Tamayo Díaz

Independent AI growth & marketing consultant & operator — 20 years across global agencies (WPP, Publicis, Dentsu), SMBs, startups, and my own projects. Now I run the whole growth loop with a team of AI and Human specialists: signals, creation, campaigns, analytics.

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Sonia Tamayo Díaz, independent AI growth and marketing consultant and operator — SoniaIA AI avatar
Sonia Tamayo DíazGenerated by SoniaIA
Who is Sonia Tamayo?

Sonia Tamayo (Sonia Tamayo Díaz) is an independent AI growth & marketing consultant and operator based in Madrid, open to work worldwide. She builds and runs AI growth systems — detect, create, scale — for agencies and brands, with a team of AI and Human specialists. Her authority comes from 20 years across multinationals (WPP, Publicis, Dentsu), SMBs, and her own projects.

Where to find me

Profiles

Two sets of accounts. Mine, under my name. And SoniaIA's, the brand I founded and run.

Career

20 years growing brands — now amplified.

From global corporations to startups — award-winning multimedia campaigns at WPP, Publicis and Dentsu, my own company, now a boutique growth consultancy. All of it amplified with AI growth systems.

MindShare · WPP
Media Planner · 2006

Where it started — running media for Unilever brands like Flora and Magnum, inside the world's largest media network.

Starcom · Publicis
Account Supervisor · 2008

Leading strategy and campaigns for Samsung Spain, the key link between local client and the European region.

Carat · iProspect · Dentsu
Account Director · 2009–2016

Seven years to Account Director — leading teams and multimedia campaigns for Nokia, Kellogg's, Carlsberg and more.

Universo Miel
Founder · 2016–2024

Built my own company — a beekeeping ecosystem grown inbound to tens of thousands a month, then closed on my own terms.

DAIRE Consulting
Co-founder · 2021

A B2B consultancy using data science to find growth opportunities — the bridge toward what I build now.

SoniaIA
Now · independent

A boutique growth consultancy — helping startups and multinationals solve their toughest growth problems, with AI growth systems doing the heavy lifting.

Awards & recognition
2014
EMEA Market of the Year
Carat · Kellogg's · as Account Director
2013
Best European Activation
Carat · Kellogg's · led the team
2011
Star Performer · Innovation
Aegis Media Spain · individual
2011
Working Together · Bronze
Global Aegis Media Awards
Brands I've worked with
NokiaSamsungKellogg'sUnileverCarlsbergCalvoBelG+J
What I do now

SoniaIA

I build the AI growth system, run it, and you get the outcome. For agencies (white-label, embedded) and brands (managed).