Independent due-diligence for brands and agencies building creator partnerships. The follower count is the floor — a proprietary system reads the vibe, the trajectory and the audience at scale, and a human expert makes the call on fit.
lost to influencer fraud every year
of Instagram influencers have engaged in fraudulent activity
of brands hit by influencer fraud in 2024
monthly searches to buy fake followers globally
buy-to-detect search ratio worldwide — up to 115:1 in the US
of global buyer demand comes from the US alone
For every person searching to detect fake followers, twelve are searching to buy them. The market is flooded — and most brands have no idea.
Avoiding fakes is the floor. The real money is lost backing a real creator who's the wrong fit — or already fading.
The creator economy is exploding — one of the most effective channels there is. You don't just buy reach; you borrow the trust a creator built with their audience. That prescription power — a real recommendation from someone they believe — multiplies everything: attention, brand value, conversion. And it works even better when the creator is a good fit — has the right relationship with the audience, and is able to activate. Back the wrong creator and you are not only wasting spend — your product or brand are borrowing the wrong values.
The risk layer every report clears before the real question — whether this creator is right for your brand and worth the budget.
Bought views look impressive on a media kit and convert to nothing. You learn whether the audience actually watches — or whether the numbers were purchased.
Inflated reach is the easiest thing to fake in a screenshot. The report tells you how far this creator's content genuinely travels.
Real audiences engage meaningfully. You get a read on whether the conversation under the posts is an actual community or paid noise.
Organic growth and bought spikes can look identical from outside. The report tells you which one you're looking at — before you sign.
Algorithms keep changing how reach happens — and the way you evaluate creators evolves with them. The numbers are the floor; the call that decides a partnership is qualitative: who the creator is, who's really listening, and whether they can move them. Six reads, judged — not scraped.
Whether their world actually matches yours — tone, taste, audience feel.
Rising or fading — where they're really heading, not just where they are.
Genuine community versus cheap, hollow numbers that don't convert.
Who actually follows — and how they feel: positive, neutral, or off.
Saturated with brand deals, or genuine room for yours to land.
Back them, test small, renegotiate, or pass — with the terms and the reasoning behind it.
One creator or a full shortlist. You get the read, the reasoning, and a clear call — delivered as a PDF report in 24–48 hours.
A year of budget on one creator. Know they're real, rising, and a fit before you sign.
Ten creators on the list, budget for three. Validate the shortlist, back the right ones.
Put a creator in front of your client with a verdict behind it — not a guess.
The creator you already work with — still rising, or quietly fading?
TikTok, Instagram or YouTube. One creator, or a full shortlist.
It pulls the data and reads the content and audience in depth — at scale.
An expert reviews every read and makes the call. System for scale, human for the verdict — in 24–48h.
Feeds change how reach happens — constantly. The way you evaluate creators should evolve just as fast. This system does: every verdict reflects how distribution actually works today.
A proprietary system analyses creators at scale, on deterministic models and process — built for accuracy, and to keep AI hallucination out of your report. A human expert reviews every read and makes the final call.
The fit question, not just the fraud question. Made for the partnerships you actually invest in.
Access the depth of an enterprise vetting stack exactly when you need it — one-time, per creator or per shortlist. Start every campaign more secure, and put the budget where it converts.
One-time. No subscription.
€60 per creator · you send the handles
€50 per creator · double the list for €200 more
No shortlist yet? We build one.
Or email your brief to hello@soniaia.com
Agency or recurring roster? Let's talk →
Vetting a creator by hand takes days — and you still end up guessing. One read tells you who's real, who actually fits your brand, and who's worth the budget. Commit once, commit right, and keep the money, time and energy a wrong pick burns.
If the account can't be analysed — private, not enough history — you get a full refund. No questions asked.
Expertise, industry benchmarks and the creator's own activity determine the verdict — and whether they're worth your budget.
You get the final verdict plus the reads that made the decision, in plain language. Never a bare number to interpret on your own.
Payments processed securely via Stripe. Your data is never shared or sold.
A clear deal call — back them, test small, renegotiate, or pass — plus the reasoning: vibe and brand fit, whether they're rising or fading, how genuine the engagement is, who their audience is and how it feels, and how saturated they are with other deals. Delivered as a PDF report in 24–48 hours.
Systems built over twenty years in growth marketing, refined across thousands of creator accounts. Bought engagement leaves traces, and the report gives you the verdict with the reasoning behind it — engagement that's real versus bought, an audience that's genuine versus assembled.
TikTok, Instagram and YouTube — the platforms where creator partnerships move the most money, and where fake engagement runs highest.
Human-judged reports land within 24–48 hours; the single automated check delivers instantly. Every read is built on the creator's recent track record — not one lucky post.
If it's private or there isn't enough posting history to work with, you get a full refund. No questions. Public accounts only.
A free score is a fine first look. This goes where scores can't: a proprietary system reads the content and the audience at scale, and a human expert makes the call — made for the partnerships you actually invest budget in, the fit question as much as the fraud question.
Subscription platforms are great if you're running creators every week and want an always-on suite. This gives you that same enterprise-level depth on demand — per project, from €300 for a five-creator shortlist — so you can validate around a specific campaign without a standing commitment. It pairs neatly with whatever discovery you already use.
Yes — on a managed basis. I run rolling shortlist audits for your roster and you get the reports, white-labelled if you want. Let's talk.
A small check against a bad campaign that costs thousands. Know the audience is real before you pay them.
Validate a creator →Creator Validator is one tool inside SoniaIA's full influencer marketing system — finding authentic creators, negotiating the deals, and measuring the real return. Validation is where it starts.
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