Blog
Studies, experiments and products — written from running the systems, not watching from the side.
Studies · Featured
Fake Follower Report 2026: Almost 1M Searches to Buy Them
August 2026 Google data: 856K monthly searches to buy fake followers, TikTok demand rising, buyers now stacking engagement. Check before hiring creators.
Studies 08
Creator Due Diligence: Same Creator, Two Briefs, Two Calls
Creator due diligence for one brief and one budget: 4 reads, 3 verdicts, one creator approved for a launch and cut for lead gen. The free framework.
Aug 26
How to Make Videos With AI: Our AI Video Agent Workflow
How to make videos with AI the way we do: an AI video agent workflow that automates our AI marketing videos, one designed video a week, made with code.
Aug 17
Influencer Campaign Checklist: What to Decide First
The influencer campaign checklist to run before you pick creators: objective, audience, budget, who approves, and the standard a shortlist has to meet.
Jul 06
Google Ads in AI Overviews: What Changed in 48 Hours
Google Ads now show inside AI Overviews, WebMCP shipped, and organic CTR dropped 61% in 48 hours. What changed, and how to adjust your strategy.
Feb 12
OpenClaw: Inside the AI Agent Boom's First 8 Weeks
We analyzed 2,963 OpenClaw Discord messages from 922 AI agent builders to see what they're making, and the early security cracks it revealed.
Feb 08
What Is Agentic Marketing? The 2026 Guide
Agentic marketing uses autonomous AI agents to execute full marketing operations. Here's how it works, with real examples from a system running 30+ tools.
Jan 31
AI Ads Beat Human Creative: 500M Impression Taboola Study
New study: AI-generated ads match or beat human creative (0.76% vs 0.65% CTR). 500M impressions. Here's what marketers need to know.
Jan 29
Vibe Marketing: The Complete Guide [2026]
Vibe Marketing: the AI marketing method where you decide, AI executes, you review — ad copy from prompts, campaigns, analytics. 4 pillars by Sonia Tamayo.
Jan 18
Experiments 03
Personalized AI Assistant: The AI Memory Setup That Works
Most people build a personalized AI assistant wrong. The real answer is AI memory that learns from you — not static files you maintain manually.
Feb 20
Day 2: I Designed an Org Chart But Forgot to Hire the CEO
My AI content system broke on day one because the orchestration layer never existed. I built the team but forgot the boss. Here's what I fixed.
Jan 09
Agentic Content Experiment: My AI Ran My Social Media
An experiment in agentic content: building autonomous AI agents that research, write, and post. Human directs, AI executes. Here's what I learned.
Jan 08
Products soon
Deep-dives on each engine as they ship. Coming