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Studies, experiments and products — written from running the systems, not watching from the side.

Studies · Featured

Over 2 Million People Are Buying Fake Followers Every Month. Here's the Data.

Original proprietary research: Google Keyword Planner worldwide data + Google Trends. 2.2 million buying, 186,000 detecting. For every person trying to detect fake followers, 12 are buying them.

2026-01-26·Read →
2M+buying fake followers a month
Studies 06
Influencer Campaign Checklist: Plan the Campaign Before You Pick Creators
Original first-party research: July 2026 search data, 4,801 Reddit posts, and a 60-buyer synthetic focus group. The influencer campaign checklist that decides whether a creator shortlist is defensible.
Jul 06
The Agentic Web Just Arrived: Google Ads in AI Overviews, WebMCP, and What It Means for Your Strategy
Google launched WebMCP, Cloudflare shipped Markdown for Agents, and organic CTR dropped 61%. Three announcements in 48 hours that change how marketing works. Here's what to do.
Feb 12
145k Stars in 8 Weeks: What OpenClaw Reveals About the AI Agent Infrastructure Moment
We analyzed 2,963 messages from OpenClaw's Discord to understand the AI agent infrastructure boom. Here's what 922 builders are actually making — and what the early cracks reveal.
Feb 08
What Is Agentic Marketing? The 2026 Guide
Agentic marketing uses autonomous AI agents to execute full marketing operations. Here's how it works, with real examples from a system running 30+ tools.
Jan 31
AI Ads Beat Human Creative: 500M Impression Taboola Study
New study: AI-generated ads match or beat human creative (0.76% vs 0.65% CTR). 500M impressions. Here's what marketers need to know.
Jan 29
Vibe Marketing: The Complete Guide [2026]
Vibe Marketing is a methodology where you decide, AI executes, you review. Learn the 4 pillars from Sonia Tamayo, who codified this framework for marketing.
Jan 18
Experiments 03
Personalized AI Assistant: The AI Memory Setup That Works
Most people build a personalized AI assistant wrong. The real answer is AI memory that learns from you — not static files you maintain manually.
Feb 20
Day 2: I Designed an Org Chart But Forgot to Hire the CEO
My AI content system broke on day one because the orchestration layer never existed. I built the team but forgot the boss. Here's what I fixed.
Jan 09
The Day My AI Started Running My Social Media (And What Went Wrong)
An experiment in agentic content: building autonomous AI agents that research, write, and post. Human directs, AI executes. Here's what I learned.
Jan 08
News 01
First Post: What This Site Is
Building AI growth marketing tools in public — why SoniaIA exists, what gets published here, and the first experiments in agentic content and growth systems.
Jan 03
Products soon
Deep-dives on each engine as they ship. Coming